SEO优化美国亚马逊店铺分析排名规则

发布日期:2015-06-24

现在有很多朋友做美国亚马逊了,很多朋友问美国亚马逊店铺的排名规则或者如何优化亚马逊店铺的关键词,今天大概整理了一下,下面是优化亚马逊店铺关键词的一些范例,大家可以看一下,相信对大家优化亚马逊店铺关键词很有帮助,也会对亚马逊店铺的排名规则有一定的了解。更多内容请看外贸B2C零售江湖听雨博客。

请您尽量使用非常详细的商品名称,可以保证每个独立的单词都可被搜索。【举例】: 品名“蓝色三丝光棉大号枕套(300线程)”比“蓝色枕套”在搜索性能上要好得多。
Use detailed product names: Each individual word in the Product Name (Title) is searchable on its own. A product called Blue Queen-Sized Pillow Cases (300 Thread-Count) is better than Blue Pillow Cases.

以下是推荐给朋友们的产品命名细节,举例:
Here are some recommended details for Product Name, with examples:

品牌和描述——劳拉爱仕丽枕套
Brand and description – Laura Ashley Pillow Cases
产品套系——苏菲亚套系
Product line – Sophia Collection
材质或者重要成分——三丝光棉
Material or key ingredient – 300-Thread-Count
颜色:蓝色
Color – Blue
尺寸:大号
Size – Queen
数量:一对2个
Quantity – Set of 2

要使用以上的这些格式,将它们完整的拼凑在一起将会是:劳拉爱仕丽/苏菲亚套系/三丝光棉枕套(蓝色,大号,一对2个)
Using these terms, the full Product Name might be: Laura Ashley Sophia Collection 300-Thread-Count Pillow Cases (Blue, Queen, Set of 2).

请不要重复叠加关键词,如果你的产品名称里已经有了”蓝色“,请不要再在搜索关键词里写”蓝色“了。因为这样并不能增加你的商品被搜索的几率。请使用刚才举的例子来命名您的产品,假设您的产品当中有一些属性并没有通过商品名称表现出来,可能是:高档,纯棉,枕套。(注意,你可以从你的商品描述中得到有用的关键词,比如床上用品套装。)
Do not re-use words in the search term fields: If your product name has the word “blue” in it, you don’t need to repeat this word in your search terms. This won’t increase the placement in results. Using the Pillow Cases product example above, additional search terms not already appearing in the product name might include: luxury, cotton, and shams. (Note, however, that you can get useful keywords from your product description and featured bullets, and from the names of Amazon.com browse nodes – for example, Bedding Ensembles.)

请不要在引号里填写太长的词语,要填写单独的【单词】,这将比长段的词语要管用。当您在引号中填写”高档纯棉枕套“这一长溜的时候,您的买家必须搜索的确实是”高档纯棉枕套“才可以搜到你。所以你要写的是单独的单词,换成”高档,纯棉,枕套“,那么你的买家搜到你的几率将会更多。
Don’t use quotation marks in search terms: Single words – including several words in a row – work better than demarcated phrases. When you put words inside quotation marks, you’re limiting the search results to customers who type in that exact phrase. For the Pillow Cases example, using the search term phrase “luxury cotton shams” means that customers searching for luxury pillow cases or cotton pillow cases won’t be likely to find the product. But if you enter the three words without any punctuation – even in the same search term field – your product will turn up in the results of such searches.

请不要使用和你的产品不相关的关键词,你的劳拉爱仕丽苏菲亚套系三丝光棉大号枕套一对2个,关键词不应该出现”拉夫劳伦”或者”超大号”这样不相关的词汇。一个于自己产品完全符合的产品名称将永远竖立在搜索页面的前面,另外,假设你为了让你的产品排名靠前而刻意写一些与你产品无关的关键词,你上传的产品将会被删掉。
Use only relevant search terms: Choose your search terms with care. They should relate to the product. For a set of blue, queen-sized Laura Ashley pillow cases, it would be inappropriate to use search terms like Ralph Lauren, king-sized, or paisley. Customers resent getting irrelevant results when they’re searching for a different type of product. “Keyword bombing” increases clutter in search results and is simply not useful – the truly relevant matches will always rise to the top of the search results list. In addition, Amazon may remove products from the catalog if they’re found to contain inappropriate keywords.

请不要使用不正确的英文拼写或者同义词。
Use legitimate alternate spellings and synonyms: Alternate dictionary spellings often make good keywords. 

请将你的搜索关键词按照英文词汇的正常排列情况放置,比如买家搜索”超大号毛绒泰迪熊”,是不太可能搜索”泰迪超大号毛绒熊”的。
When entering several words as a search term, put them in the most logical order: A customer is more likely to search for big stuffed teddy bears than for teddy stuffed bears. 

请尽量不要频繁的使用买家不明白的缩写,请使用最常见的产品缩写,如果你的生产厂家提供给你的产品说明上有这个缩写,那么这可能就是比较适合并可以借鉴的。
Minimize use of abbreviations: Use only the most common, standard abbreviations. If the manufacturer provides an abbreviation in the title of their product, this is probably a good one to use.

如果你没有得到你与其的销售目标,请继续尝试不断的尝试更换你的产品的名称和搜索关键词,如果想要了解一个产品的相关关键词是否有用,最好的方式就是以买家身份在亚马逊首页搜索这个关键词,然后搜索其他的关键词来让搜索结果缩小。
If you aren’t getting the sales you expect, keep experimenting with your product names and search terms. To determine if a keyword will be useful for your product, do a search first on Amazon.com using that keyword. If you get a high number of matches, try other keywords to see if you can narrow the results.

综上所述,我来总结下这个官方文章的主要中心思想:

1-要使用详细的商品名称。

2-要写上你的商品品牌、套系、材料、颜色、尺寸和数量。

3-要在search terms 里面写【单词】,而不是长段的词语,词与词之间要有标点符号作分隔。

4-不要为了搜索排名靠前而故意添加与自己产品没有关系的单词或者品牌。

5-英文的拼写一定要正确无误。

6-商品名称的单词要按照一定的规则来排列。比如大号毛绒泰迪熊,而不是泰迪毛绒大号熊。

7-尽量不要使用买家不明白的专业缩写。

8-不断的做实验,不断地调整自己的商品关键词,你会成功的。